Australian chef turned full-time Instagrammer Lauren Bath is one of the social media community’s most followed travel photographers, and for good reason. Her consistent stream updates take her followers with her as she travels the globe, experiencing the best of what each location she visits has to offer.
A location Bath seems to never get enough of is Dubai, and this week, Bath is back in the United Arab Emirates’ most populated city. But for this trip, Bath brought along a team of 9 Instagrammers, filmmakers and Snapchatters to work with the Dubai Tourism Board. The main purpose of the trip is to raise awareness of the rich culture of the city while dispelling myths about Dubai.
Besides Instagram, the team is also very active on Facebook, SnapChat, and YouTube. But at its core, the campaign is focused at showing the beauty of Dubai on Instagram, and the content has been frequent, beautiful and inspiring. Follow along on Instagram this week using the hashtag #MyDubai as the team shoots foggy sunrises from the Burh Khalifa to exploring massive sand dunes in the deserts outside of the city center.
In addition to his awesome (yet too short) timelapse clips on Instagram, filmmaker Matthew Vandeputte has been creating daily behind the scenes vlogs on his YouTube channel.
The campaign is a great example of how tourism boards around the world are beginning to realize the power of social media to help tell the stories that travelers experience while in their locations, and the stories coming out of Dubai are incredible.
Follow the Dubai Tourism Board on Instagram at @mydubai
Follow the entire team on Instagram by using the below embedded posts.
https://instagram.com/p/8S-nx8J1Ar
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https://instagram.com/p/8aorm7p1EG
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https://instagram.com/p/8c-Hg6Qf09
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https://instagram.com/p/8X8icxJ1Ob